Data engineering & multi-wave mail production
Ten lists mailed. Then the strategy changed.
Plavidian first produced ten household-priority lists for a statewide outreach program's initial mailings, working from instructions the client wrote in plain prose. When the strategy pivoted mid-campaign, Plavidian extended the program with Lists 11 through 36 and four B-version replacement files across three mailing waves, six creative versions, and recurring voted-record suppression, preserving household-level priority throughout.
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